The public has exposure to massage in locations such as day spas and salons, sporting events, fitness centers, conferences and trade shows and corporate offices. There are special considerations with all of these venues that make Hands-On Management a valuable resource.
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Day Spas and Salons
Are you offering competitive services and fees? Do you have therapists trained in the latest and most popular techniques? Is your fee schedule in line with other facilities in your locale? Are you clients receiving a good value for their service experience?
Can you accommodate clients with disabilities? Are your facilities in compliance with the ADA, Americans with Disabilities Act? Can you modify your current offerings including techniques and products to accommodate special needs? Does your staff need Disability Sensitivity and Awareness Training?
Do your product lines accentuate the services you offer? Are you buying and selling at the best price points? Does you staff properly use and demonstrate the products?
Do you know if your staff and/or establishment are in compliance with Statutes and industry guidelines? Do you have adequate malpractice or liability insurance and/or riders?
Have you properly screened your staff that has direct contact with your clients? Are all licenses, certifications and other documentation up to date and accurate?
How are your staff's customer service skills and/or upselling abilities? Do you know what your facility coveys from a customer's perspective? Are proper safety, security and draping techniques being utilized? Can a Mystery Client Program provide you with valuable insight?
Can you expand your services to include medical massage? Even if you don't bill insurance directly, can you provide your
client with the proper documentation for reimbursement? What about your competition?
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Hotels and Resorts
The hotel and hospitality industry, in general, have a combination of considerations that are faced by some of the other non-medical venues. You may have a spa or salon on--site, you may host conferences and trade shows and you may have out-call services treating your guests in-room.
Make sure your on-site spa or salon is
competitive in services, hours and fees, particularly in relation to those in your immediate vicinity. Does your facility also offer in-room services ?
Does your
sales and catering staff offer massage services or package deals, either through your spa or a legitimate on-site service, to wedding parties, reunions, conferences, trade shows or other special events?
Does your
concierge and other staff promote legal, licensed massage therapists and out-call services? Are male and female guest referred to the same services?
Whether called from the phone book or a staff referral, are the out-call services that attend to your guests putting you at risk for possible
law enforcement investigation or negative media attention?
Does you current
Mystery Guest program include your spa and in-room services? Do you need specific, local consideration that exceeds your chain's corporate evaluation program?
Does your staff need training or coaching on
corporate guidelines and local and state compliance issues? Does your staff, including therapists, know how to tactfully handle guests who are interested in less-than-professional massage?
Are your facilities
ADA compliant? Does your staff need Disability Sensitivity and Awareness training?
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Sports massage and manual therapies for athletes require specialized techniques and effective use of adjunct modalities such as ice and heat.
The same considerations apply as to other providers and facilities such as licensing, ADA compliance, and competative fees and services.
Techniques are particularly specialized for sports massage. Are your therapists trained in injury management, endurance and strength training, and warm-up and cool-downs?
Do your therapists understand the differences in client relations that they may encounter with athletes?
Are your therapists physically conditioned to perform effective sports massage?
Do you have adequate equipment and supplies for office and on-site treatment?
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Event Planners, Conferences and Trade Shows
Are you maximizing the services you offer your clients by including massage as one of your auxiliary services? Are you missing a profit center?
Do you know the professional credentials of the therapists and/or the out-call companies that staff your events?
Are you maximizing your captive audience during chair massage by including a sales or product script for your trade show booth?
Do you have an active Mystery Shopper Program to monitor event and promotion activity? Do you really know how your company is represented on-site? Are your vendors professionally delivering what you represent to your clients?
Does your company or your client have the proper permits, insurance, licenses and documentation for your venues?
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Corporate and Human Resources
Do you want to implement a chair or table massage program for your employees? What are reasonable fees and scheduling considerations?
What are the credentials of the mobile massage therapists that visit your location?
Does your Health Insurance or HMO plan cover massage? Hands-On Management specializes in benefit approvals and appeals for massage and manual therapies. In many instances, Florida Statutes dictate certain coverages for massage, even if your insurance company doesn't specifically state that it is covered. Even your on-site massage can be structured for reimbursement for medically prescribed treatment. Make sure your employees know which therapists are trained and willing to work with your insurance company and also with Worker's Comp. For self-insured policies, let Hands-On Management help you coordinate coverage that maximizes your employees' ability to access medically necessary massage treatment and minimize your expenses.
Promote massage therapy as part of your corporate wellness initiative. Let Hands-On Management assist you with employee education regarding massage and other corrective soft tissue therapies.
If you use massage therapists for conferences and trade shows, make sure you have licensed, professional therapists representing your company.
Reward valued customers, employees and vendors with gift certificates for professional therapy at respected establishments and with respected therapists.
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Charities and Faith-Based Organizations
If you use massage therapists at
special events or fund-raisers, make sure your organization is represented with integrity and professionalism.
Are the
techniques and healing philosophies of a therapist or establishment in line with your organizations beliefs and preferences?
Do you serve populations that could benefit from
positive touch? Adult and child victims of domestic violence, abuse, rape, violent crime, trauma and neglect need a
professional, safe, caring touch. The elderly, home-bound, homeless and indigent need comforting relief and attention. Don't forget about single parents and the caregivers for special needs children and disabled spouses. Let Hands-On Management help connect you with local therapists who have a heart for your mission. Include
fund-raising initiatives to provide services to your clients beyond what therapists are able to donate.
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